Walmart is challenging a convenience store owner who said his company was unfairly treated for failing to offer the benefits of its Wal-Mart Plus loyalty program.
The company says FirstCom Inc. has been trying to impose a $100 per-month fee on customers who use its online service.
Walmart has also been trying unsuccessfully to gain access to customer data.
The two companies filed suit last month in a San Francisco federal court.
Wal-Mart spokeswoman Jessica Lusardi said in an email that FirstCom is “committed to ensuring that all of our customers are treated fairly and fairly fairly fairly,” but added that “the company is also committed to providing value and value to its customers.”
She said FirstCom has been offering customers “premium services” including gift cards and “premier services” in addition to the Walmart Plus loyalty bonus program.
Walton spokeswoman Natalie Brown said Walmart is “working to clarify the details of the dispute and resolve it.”